Before you watch Star Trek Into Darkness in theaters this May, you may see some scenes from space that weren’t made in Hollywood.
In just six days, a space industry lobbying group has successfully raised enough money on Indiegogo to get a 30-second ad trailer about NASA played on the silver screen. The trailer will be played before the latest Star Trek movie starts on 59 screens in major U.S. cities.
The Aerospace Industries Association (AIA), which represents 350 U.S. aerospace and defense companies, has beat its $33,000 Indiegogo campaign goal and will create a 30-second spot about the nation’s space program from a longer “We are the Explorers” video about NASA.
The association said its wants to raise awareness of what the American space industry can do in the next era of space exploration:
When the Space Shuttle landed for the last time, many Americans thought NASA was closed for good. Nothing could be further from the truth. Right now, men and women from the space program are designing and building next generation space vehicles to go to new destinations in space, farther than we’ve ever gone before.
With 33 days left to go in the AIA’s Indiegogo campaign — which is not officially endorsed by NASA — the trade association is shooting for the stars: It’s now hoping to raise $94,000 so it can get the NASA trailer out to 750 screens across the nation. Funding had reached almost $33,900 by Saturday afternoon. …
As part of the U.S.’s budget sequester that went into effect March 1, funding will be cut from NASA. Though NASA’s estimated budget for fiscal 2013 is $17.7 billion, it accounts for only a tiny percentage of the overall federal budget.
Star Trek Into Darkness opens in U.S. theaters on May 17.