Your Brain on a Magic Trick

By | June 25, 2012

A morph of Barack Obama and George BushPINCH a coin at its edge between the thumb and first fingers of your right hand and begin to place it in your left palm, without letting go. Begin to close the fingers of the left hand. The instant the coin is out of sight, extend the last three digits of your right hand and secretly retract the coin. Make a fist with your left — as if holding the coin — as your right hand palms the coin and drops to the side.

You’ve just performed what magicians call a retention vanish: a false transfer that exploits a lag in the brain’s perception of motion, called persistence of vision. When done right, the spectator will actually see the coin in the left palm for a split second after the hands separate.

This bizarre afterimage results from the fact that visual neurons don’t stop firing once a given stimulus (here, the coin) is no longer present. As a result, our perception of reality lags behind reality by about one one-hundredth of a second.

Magicians have long used such cognitive biases to their advantage, and in recent years scientists have been following in their footsteps, borrowing techniques from the conjurer’s playbook in an effort not to mystify people but to study them. Magic may seem an unlikely tool, but it’s already yielded several widely cited results. Consider the work on choice blindness — people’s lack of awareness when evaluating the results of their decisions.

In one study, shoppers in a blind taste test of two types of jam were asked to choose the one they preferred. They were then given a second taste from the jar they picked. Unbeknown to them, the researchers swapped the flavors before the second spoonful. The containers were two-way jars, lidded at both ends and rigged with a secret compartment that held the other jam on the opposite side — a principle that’s been used to bisect countless showgirls. This seems like the sort of thing that wouldn’t scan, yet most people failed to notice that they were tasting the wrong jam, even when the two flavors were fairly dissimilar, like grapefruit and cinnamon-apple.

In a related experiment, volunteers were shown a pair of female faces and asked which they found more attractive. Then they were given a closer look at their putative selection. In fact, the researchers swapped the selection for the “less attractive” face. Again, this bit of fraud flew by most people. Not only that, when pressed to justify their choices, the duped victims concocted remarkably detailed post hoc justifications.

Such tricks suggest that we are often blind to the results of our own decisions. Once a choice is made, our minds tend to rewrite history in a way that flatters our volition, a fact magicians have exploited for centuries. “If you are given a choice, you believe you have acted freely,” said Teller, of the duo Penn and Teller, to Smithsonian magazine. “This is one of the darkest of all psychological secrets.”

Another dark psychological secret magicians routinely take advantage of is known as change blindness — the failure to detect changes in consecutive scenes. One of the most beautiful demonstrations is an experiment conducted by the psychologist Daniel Simons in which he had an experimenter stop random strangers on the street and ask for directions.

Midway through the conversation, a pair of confederates walked between them and blocked the stranger’s view, and the experimenter switched places with one of the stooges. Moments later, the stranger was talking to a completely different person — yet strange as it may sound, most didn’t notice.  …

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