TNT’s promotion of a crime-solving show Perception is turning out to be a Manhattan pedestrian show-stopper with its electromagnetic-dot display. The recently introduced sidewalk display raises eyebrows on what technology can bring to the effort of messaging large audiences. Call it sign technology of the future planted in the here and now. A giant screen made up of 40,000 physical dots fast-spinning from black to white has been rolled out and on to the streets of Manhattan at Herald Square at 885 Sixth Avenue and 32nd Street.
The 23×12 foot display’s 44,000 spinning dots have a unique interactive mission with pedestrians. The dots react and the screen reflects back a unique image of anyone walking by the screen. Also, if you move your hand, arm, or any other body part, you hear the movement back, like a roomful of poker chips shuffling down.
The TNT-promoting clicker is that through people’s body movements, whether they are darting back and forth or waving their arms or doing a more complex move–can literally erase words from the screen – baring instead clues, mysterious sounding word statements, such as “She can’t sense time.”The technology concept builds on the audible clackety flip-boards on the walls of train-stations, which the technology team behind the sign, Brooklyn-based Breakfast, raised to another level.
They built the wall display at the Breakfast site and got the dots to run 15 times faster than originally designed to create the word clue-finding experience for people in the city. “Transporting the screen over here was like moving a 500-pound butterfly..and very sensitive. It was nerve-wracking,” commented one Breakfast staffer.
The sign has caused no small sensation, as users get to see a unique black-and-white reflection of their movements, and to listen to what their movement sounds like, and to witness the words being pushed back as they move, with the thousands of dots spinning rapidly back and forth. …