People for the Ethical Treatment of Animals (PETA) said the money would go to the first scientist who could create and market such a meat by the summer of 2012. The group said the scientist had to be able to produce the meat in large enough quantity so it could be sold in 10 U.S. states — at a price competitive to the prevailing chicken price.
Further, the meat had to have “taste and texture indistinguishable from real chicken flesh to non-meat eaters and meat eaters alike.”
A taste-test panel would determine if the lab-produced meat fitted the criteria.
The group said research had already begun to produce in vitro meat — that is, meat created from animal stem cells placed in a medium to grow
However, the group said in a statement on its Web site: “We’re still several years away from having in vitro meat be available to the general public.”
PETA said it was supporting the endeavor because more than 40 billion chicken, fish, pigs and cows were killed every year for food in the United States in “horrific ways.”
“Chickens are drugged to grow so large they often become crippled, mother pigs are confined to metal cages so small they can’t move, and fish are hacked apart while still conscious — all to feed America’s meat addiction,” it said. “In vitro meat would spare animals from this suffering.” – cnn