3D TV is being billed as possible industry saviour

By | January 11, 2010

Jeffrey Katzenberg, head of Dreamworks Animation3D TV is being billed as a possible saviour for recession hit manufacturers looking to boost sales.

On the opening day of the Consumer Electronics Show, CES, in Las Vegas, all the big names unveiled 3D TV’s.

Industry experts said the picture looks promising with a survey showing around 3.4m 3D TV sets will be sold in the US this year.

“It’s a challenging market. We need something to kick us out of this,” said Panasonic’s Elsuke Tsuyuzaki.

“To me, the thing that’s going to get us there is 3D,” added the firm’s chief technology officer.

“2009 is a year none of us want to repeat,” said Gary Shapiro the president of the Consumer Electronics Association (CEA) which hosts the annual tech gathering.

The association has predicted that for the coming year the whole consumer electronics industry should eke out a slight revenue increase of 0.3%. The rise of $440m (£280m) will take expected revenues to $165.3bn (£105bn)

However Mr Shapiro noted that lower average selling prices for TVs will be a drag. CEA expects TV revenues to decline 2% in this sector to $22.1bn (£14bn) even though unit sales will go up 5% to 37.7m (£24m)

“It usually takes from five to ten years to transition from one platform to a newer one. To go from analogue to digital has taken about ten years so that is why I say to you this is the year in which 3D is going to enter the home in a really meaningful way.”

Mr Katzenberg, who is known as a 3D evangelist, said he is so confident about the future of that vision that he has committed his studio to make 3D versions of all its future movies.

During CES, he announced Dreamworks would release Monsters vs. Aliens as a 3D Blu-ray disc in an exclusive promotion with Samsung and Technicolour.

In 2010 around 20 out of 170 movies will be made in 3D, double the number from last year.  …

along with the other top names such as Sony, LG and Panasonic, put on ritzy displays at CES to show the hundred thousand plus attendees what the future holds.

There were also announcements galore.

The Discovery Channel said that it is forming a joint venture company with Sony and IMAX to deliver 3D TV channels.

UK satellite operator BSkyB said it is also planning to launch a 3D service later this year and ESPN said it will show at least 85 sports events this year on its new ESPN 3D channel.

Panasonic revealed a tie-up with top US satellite provider DirecTV to launch three high-definition 3D TV channels by June to try and jump-start demand for 3D TVs and content.

“Once you see it you get it,” said Panasonic’s Mr Tsuyuzaki during a CES session on the issue called “3D Hope or Hype.” …

One important factor the industry has to get right is pricing.

“The TV industry is desperate and they are latching onto 3D as hard as they can” Gartner research’s principal analyst Van Baker told BBC News.

“[people] have done the flat panel upgrade. It will be a hard sell to get people to spend big bucks again on 3D TV so soon after paying out for an HDTV.”

via BBC News – 3D TV is being billed as possible industry saviour.

Just sell me some glasses that make my normal TV look 3D. Oh wait, I can just turn OFF the TV and walk outside and see a real world in 3D. Amazing.

One thought on “3D TV is being billed as possible industry saviour

Leave a Reply